The site of Rødberg poses major contradictions between intrinsic and transient cultures. The village is perceived as less attractive than the others nearby, in a cultural and geographical context. As a place in both permanent decline and temporary increase in population, it requires oversized venues to be used by an undersized society. The demand for public spaces by visitors, far outranks what the locals can maintain themselves. This entry investigates the bare minimum to act upon, in order to find balance between these great opposites, and highlight what is the distinctiveness of Rødberg.
Rødberg is the commercial and administrative centre in Nore & Uvdal municipality. It is situated at the crossroads amid other more popular, yet dispersed cabin areas & farmlands, recreational landscape, and distinct landmarks. The village has greatly benefited from this financially, as the Kiwi is definite pit-stop for restocking groceries in the region, as it is currently the enterprise with the highest revenue stream in Nore & Uvdal, outranking the hydropower plant that the village is known for. The village also has a great variety of businesses located in the main street, and that is considered a quality to be preserved and further developed in the future.
Contrary to many other locations in the area, as of 2019 Nore & Uvdal is currently experiencing a steady decline in population, going from almost 3400 to 2500 over the course of 50 years. According to SSB, the decline is expected to continue over the next 20 years. In such a delicate situation, any mistakes leaping forward can also cause the development going backwards. It will be crucial to investigate lean ways of generating attractivity to deal with this challenge.